We wish to get a first hand view of what different age groups thought of the song, this was to determine our main target audience. We also want to try and establish what associations our target audience have with our chosen song.
One way we will collect the questionnaire date will be through focus groups with various age groups at our school. This means that the age groups will already be clustered together, making information more valid and easier to collect. By having the candidates sat down with time to spare in a classroom, it means we can dig deeper into their reactions and expand on what they write on the forms provided.
We intend to use quota sampling of the age groups: between 12 and 60 this was to try to find out exactly what each sub group think of the song and what images or themes come to mind when listening to it. This will then allow us to spot any trends with certain age groups and also within our target audience.
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