Performance Video Analysis
This video by Green Day called 'American Idiot' is made up almost completely of shots showing the band performing the song, or Billie Joe lip syncing to the song along with playing the guitar. However, they have made the video interesting and not just used a standard performance by making each band member perform the song at a different speed, such as Billie Joe performing the song sped up whilst Tre Cool is playing the drums at normal speed, etc. This alternates between band members throughout the video and gives the video an individual, creative edge. There is also a theme of the colour green throughout the video, supposedly to go along with the bands name "Green Day". As this is a theme throughout the video it gets stuck in the viewers mind and reminds them of the bands name. There is also an American flag behind the band members as they are performing the song, this is used in an ironic way as the song is about not wanting to be an American idiot. The flag is also green which goes along with the theme of green in the video but also contrasts with the usual red white and blue, making it seem like it is decaying which could also go along with the lyrics which promote a bad view of what America has become. Being a highly political song, Green Day have chosen to use rapid fast paced shots to show their individuality and this promotes anarchy, this is also shown when they smash their instruments at the end of the video which shows their sense of rebellion, which contrasts with the view of what America is today.
Narrative Video Analysis
Chase and Status’ music video, 'Let You Go', shows a television programme based around the very famous Jeremy Kyle’s chat show. This shows the presenter behind the scenes committing most of the offenses the public go on the show to resolve with their family and friends. The genre of music (drum and bass/dance) matches this hard hitting video: one of Goodwin’s forms and conventions. Another one is that the music follows the pace and editing is synced with the audio. This particular video has a narrative which the viewer can follow and in some cases relate with. The song follows this narrative throughout. The director uses a lot of close ups of the actor to show the facial expression and emotions. Nearly almost the shots are dark and dreary which allow the viewer the recognise the mood and atmosphere of the song and video. The storyline behind the narrative used in some ways can reflect the genre of music in more than one way. E.g. the drug taking and alcohol drinking, clubbing and having sex are all part of the dance/dnb/techno scene. This can also represent the band as chase and status are both DJs and I think would be looking for a hard hitting video to match their music which hopefully people will find serious.
Concept Video Analysis
This video by OK GO called 'Here We Go Again' shows the band performing a dance routine on 6 treadmills, a very original and abstract idea that has never been done before for a music video. It would have had to be shot in one take for continuity, which would have put pressure on the band members to not make any mistakes. The routine is flawless in the video, apart from at about 1 minute in where the man on the front left treadmill starts to fall off, but it is barely noticeable as he recovers well. Another point in the video that could have been as mistake is the very beginning where the man is trying to turn on the CD player and it wont work, however this could have been a deliberate mistake to add humour to the video. The routine is in time with the music and the band tend to do tricks in their routine at key points during the song, making the routine more catchy and eye grabbing, making viewers want to keep watching. This concept was a very simple, yet effective video and soon became a viral hit, giving the band much promotion and success
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