Final Filming Location

Acorn Farm - Acton Trussell
Acorn Farm, situated in Acton Trussell village, was our final choice of location for filming our music video. As the farm belongs to my grandparents we could not pass up the opportunity to have access to the whole area, the farmhouse, gardens, fields, animals, barn etc. After speaking to my grandparents, I got permission off them and we were able to move any gates/fences to expand potential filming areas, drive cars onto the land to use lights, use any of the animals (if we required them), have access to the farmhouse and use plugs/ extension. This would put us at a massive advantage and would make our filming a much more enjoyable and easier experience as opposed to choosing a public location such as The Chase or Shugborough Hall because we would have to ask permission and risk not being able to use certain areas of the site. It would also lengthen our time filming if we had to stop filming and wait for people on the site to be out of our camera views. 


Specific Areas
My group and I decided to take an afternoon and go up to the farm to decide exactly where we would filming and to sort out any potential problems we could face on the day. This would also enable us the plan ahead in case of bad weather on the day we filmed. We could prepare plans for 'in case of' situations to save as much time as possible and enjoy filming without any stress.


The Oak Tree 
The Oak tree, just right of the farm house, is extremely tall and aged. From a distance it creates a beautiful pattern, especially against a clear sky. The trunk of the tree is around 2.5 metres wide meaning it is very sturdy and would not be any potential danger to any one or any equipment whilst filming. We decided to use the Oak tree as one of the main focuses in our music video. Our lead singer (mimer) will be positioned around the tree when we film the shots including him. We decided that by creating shots from various angles, this would show off different views of the tree as well as the lead male. The old Oak tree is also symbolic of something 'dying' - the relationship that is sung about in You Could Be Happy is over therefore we thought that the 'dying' aged tree could represent the recently failed relationship he is expressing about.
The Barn
The barn situated at the farm is also extremely old and dated. The walls are made from concrete and wooden boards which also depicts a 'prison' or somewhere one could feel 'trapped'. This is where the dance routine will be shot and will help to symbolise the women in the failed relationship before the break up as it is suggested through the lyrics that she was trapped, "Do the things you always wanted to, without me there to hold you back, don't think just do..." On the day of filming, we shall have to clear up the area where the dance routine will be performed for example we will sweep up the majority of the hay that is on the ground - we do still want a rustic, natural looking environment so we won't worry too much about the neatness of the area. We will also assess what could potentially be dangerous around and inside the barn and remove anything that could be a risk.
The Fields/Animals
The farm house is surrounded by 25 acres of land (fields) and has stunning picturesque views all around them. The fields are separated into different 'segments' creating lots of smaller fields. If we need to, we are able to move the fences which separate the fields to make larger areas to work in. The horses are in the 'main' field day and night so we can move them or even use them if needs be. There is enough room for the horses to run and walked in large shapes. To portray the freedom of the woman sung about in the song,after the breakup of the relationship, we have considered using one of the horses to being led around the fields by a person (who would resemble the man) and eventually have the creature running free on her own to reflect her new found freedom since being away from the ex partner. 


My group and myself are very happy with our final location choice as we are giving ourselves the best opportunity to not only enjoy our filming experience but to also have a stress free and easier time filming as opposed to if we were to film elsewhere. I feel that the hidden meanings and connotations within the song can be easily put forward and visualised using our location which is very important to us. 

Dance Routine

Constructing The Dance

Having settled on a final idea for our music video, we decided to begin to construct the dance routine. We had decided that two dancers would be enough, as we wanted to portray the relationship between the two people in the song through the dance.

Initially we had asked two dancers who looked similar to each other to perform, and we would have them dancing simultaneously throughout the entire video. However, a week before our chosen filming date, one of the dancers were unable to do so meaning someone else had to fill in. Hannah had previously had dancing experience so she decided to do it.

As the other dancer, Beth, and Hannah began to choreograph the dance, after consulting with the group we thought it would be a good idea to use the dance as a symbolism between the couple in the song. Since the two dancers are polar opposites in our facial features we decided it would be a good idea if Hannah symbolized the man and Beth symbolized the woman.

In the beginning of the dance Beth started off in a very submissive position and Hannah would start off above - showing her dominance over Beth. The style of dance (inspired by HURTS – A Wonderful Life), is very angular, to show the break up of the relationship and the emotion. Normally, dance is very fluid and beautiful to watch, this dance however in deliberately disjointed, to show the relationship falling apart. We have deliberately shown moments of almost balletic style of dancing, this is to show the relationship wasn’t always how he describes it and how there were moments of beauty, we have tried to make intertextual links to the recent film Black Swan.

During the dance, Beth and Hannah go out of synchronization and more into a duet; this to show the relationship falling apart and finally, the dance is repeated in cannon to show that they are no longer together. The end position is vital as it shows how the roles have fully reversed; the man, (shown through Hannah) is dominated by the woman, (shown through Beth) who is set free and no longer trapped.

Below is a short clip of Hannah and Beth devising the dance; it is sped up by 300% so you can get an idea of what we were trying to accomplish.

Artificial Light Testing

Types of Artificial Lighting
When we get to the stage where we are ready to film our music video, we must take into consideration the natural lighting of the day and also any weather conditions which would affect our filming. This means knowing what the correct lighting facilities we will require are and more importantly, having access to them on the day of filming.  
We decided to test out a few different lights and filters so we could understand and see for ourselves what effects them each created. We have discussed possible location settings for our music video and there is a strong chance we will be filming, at sections of the video outside. Taking into consideration the time of year we are likely to be filming in, November - January time, the risk of having bad weather is quite high.

LED Strip Light

The LED lighting was effective when being used indoors and outdoors and although being a  yellow light, it didn't give off a golden tint, therefore resulting in a 'cleaner' light that would make our scene of a better visual quality. However the downfall to this lighting is due to it being powered by mains, we would have consider extension cables because if we film some footage outside the light may not reach the area where it's needed.

Mains Powered Yellow Light

When testing this type of light we discovered it gave off a fairly strong yellow tint to objects which would not look natural and is not what we were looking for. However it did have a good range of lighting outside spreading over quite a distance, on the other hand, it is powered by mains which, yet again, presents us with the same possible problem as with the LED light strip. 

Car Light

Lastly, we tested the effect of car lighting, which proved to be good in brightening up the scene and giving a strong lighting over a long distance which would be good for filming outside, however a car is inappropriate for positioning it would be very time consuming to keep manoeuvring the car around. However it is an option unlike the other two lightings that it is not powered by the mains and therefore we could use it for a long period of time. There is also different strengths of light we could use from car lights which gives us choices and range to work with.

Filters

In low vision rehabilitation, various light filters have been employed to improve visual function, we tested the filters to see the effects of reflection they produced.

The white filter wasn't greatly effective in reflecting the light, it created a very dim reflection not really lighting up objects. These sort of filters are rarely used it would only be effective if we were 
filming in a dark setting not outdoors which we will be aiming to do.

The gold and silver reflector films proved to be a lot more effective, the metallic colour of the films enabled the light to be directed more to a specific object but also conveyed a stronger light. The gold film seamed to be more effective indoors as the gold glow effect it radiates is more visible to the eye under lower levels of external light.

Home Made Reflector

We quickly realized that although light reflectors were very effective when used, manufactured products were expensive and meant our budget would be severely damaged and limit other aspects of production. To proceed with the equipment we needed, we created our own reflectors using little more than cardboard and tin foil. We stretched the tin foil smoothly over the cardboard to maximize the reflective quality produced. It turned out that our home made reflectors were far better than the manufactured products as we could make them as large as we needed, and make as many as we wanted. This linked with the fact that the reflectors we made, emitted a 'purer' lighting effect than the ones we purchased.

Time Schedules For Planning & Filming

Having done a media project last year at AS level, we have learnt that keeping a tight time and date schedule and sticking to it is vital in order to plan work well and spot any mistakes along the way. We found that lesson time alone was not enough time together as a group to get the amount of research and planning done so we began to meet outside of school on evening where we were available. We also arranged times and days to have conversations regarding our work on Facebook. 

Meetings 
Firstly we set up a 'group meeting' every Wednesday evening and Friday lunch time to dicuss ideas, dates and set tasks to be completed for the following meeting. This allowed us to complete various segments of the overall project allowing for everyone to complete equal ammounts of work and to a good standard.

Film Dates 
When we were all completely happy with the location setting, make-up and costume designs and the general idea for the video, we decided a first filming date. This would count as the 'main date' for filming and would take place on the first weekend (5th and 6th) of February. Any extra filming that needed to be done, which we had failed to complete on that weekend, would be done ASAP when the majority of the group were free. This meant that by the middle of February we would confidently have all aspects and areas of the video filming which would leave us plenty of time to edit and perfect the video in lesson time and outside of school.

Initial Costume Idea

Ideas

Knowing that we will be using a large amount of visual concept ideas in our music video and using our make-up ideas as a guideline, we will now be looking into potential costume/outfits for the dancers to wear during the dance routine. Taking inspiration from contemporary band HURTS and their artistic videos we first agreed that our dancers should be dressed in predominantly black clothing. We were not interested in exposing the dancers in the way many female artists are these days on television are shown - provocative clothing showing a lot of flesh and glamorous hair and make-up. This was not our intention as our chosen song and idea for the video was not an expression of exposing the female dancers in that way. By using mainly black clothing which was not revealing, we thought that would give us our desired look.


By looking at existing music videos, through magazines and at dance performances we selected a range of clothing items which we believed would reflect the female dancers in a suitable way and also which would compliment the concepts in our music video.


Firstly we looked at leotards. Leotards are associated with the dance style ballet and are not usually seen as 'sexual' unless manipulated that way. A simple, plain, standard black leotard would be a good basis for the dancers' outfits because they would be able to move freely in them without restriction. 

The style of dance we had considered would be very elegant, smooth and rounded. We would conform to typical ballet shapes and positions which would keep the dance routine soft and un-aggressive. To accompany the leotard, we considered a tutu styled skirt. A tutu, although being short, is heavily associated with delicate dances which would steer away from any 'sexual' label it might be placed with.


We considered a type of shrug of cardigan because the dancers may get cold but we thought it was interfere with the dance itself and restrict any dramatic movements included in the routine. Plain black dolly shoes or pumps would be the most appropriate footwear to use for the dance. Heels would be a challenge the dance in as balance might be a problem from one of or both of our dancers. 


Development
We will of course continue to come up with possible ideas for our dance outfits until we are sure that what we finalise on will be suitable to dance on and that the clothing will resemble any hidden meanings we include in our video. Keeping the outfit non-sexual is very important to us as our song is completely non-sexual and we would not want our audience to feel that the video and the song did not compliment each other.

Initial Make-up Ideas

Ideas

After finalising our idea on what our music video would consist of and include, our next task was to design the make-up which would help to establish the scene and the mood we were aiming for. Considering our music video is now primarily concept, also with areas of narrative and performance, we decided that the dancers in the video should have the make-up to suit the gloomy and almost sad themes which run through the song. Having being inspired by the contemporary band HURTS, we felt that an extravagant make-up design would conform to what we were trying to achieve and that it would also appeal to our target audience. 

Our first thought was to a design and a colour palette which would show up well whilst on camera from various distances (not just close ups). By decorating the eye area heavily on each dancer with either dark or a vibrant colour range, we believed that would show up in the way we hoped on camera. 

The images to the left demonstrate the use of a vibrant shade of blue. Although the colouring looked very effective close up, it was not suitable from a distance of even a few feet away let alone a distance concerning a matter of metres whilst filming. We did infact include a strip of silver eye liner just above the eye lashes. The fact that the whole make-up design did not even show up on a close up picture confirms that this style will not be suitable for filming for our music video. We continued to experiment with colours, shapes and designs for our make-up as it, we feel, an important aspect of the video.

The black and silver design, right, is the next thought which we put into practise. As you can see, the picture is a lot more grabbing and creates more of a bold statement than the previous design. This experiment uses far darker colours, predominantly black with flashes of silver which we feel is more accommodating with the concepts we hope to include in our music video. We will use this style of make-up as the basis of our 'final' make-up idea and we will continue to develop it.

Location Possibilities

Before we decided on a location we explored many near by, local areas to us to see if any of them were possible or suitable filming locations for our music video. Our chosen song Snow Patrol - You Could Be Happy has themes and references to a broken relationship and setting the ex-partner free to move on and be happy. We needed a location that would suit our concept, a place that could convey our emotional song choice and the theme of 'moving on'.

Wildwood Estate
Wildwood was where we group looked first. The large housing estate offers a diverse range of surroundings ranging from built up housing areas to greenr areas which would allow for a range of imagry to be shown. The estate is sat in the centre of a 'ring road' which loops round the whole estate meaning easy access to other areas, and a continous loop for a moving car shot if required. The estate is reasonably quiet meaning filming will not get in the way of residents. The houses featured here tend to be of an older design compared to other estates.

The Meadows
The meadows is a medium sized estate and the houses are of a different appearance to both Wildwood. The area has a large grassy area which features a park and canal which would allow for the filming to have some diversity. The estate has quite a lot of road area which would also allow for decent car shots. The roads in the estate are all quite narrow with a lot of turns and bends in so while this could make for some interesting and varied shots,
it could also be a challenge manoeuvring a car around the estate. 


Shugborough Hall

Shugborough Hall and Estate is a popular tourist attraction site in Stafford for the public. Within the grounds, there is lots to see and do and it's filled with picturesque gardens as well as the mansion house and a park with monuments. Many of these settings would be a different and interesting place to film for our music video but we decided we would have difficulty in getting access to some areas of the house and we would also have to wait for people visiting to be out of the way for shots.   

Acton Trussell Farm

Acorn Farm in Acton Trussell belongs to my Grandma and Granddad and is a strong possibility for our filming location. We could have access to all areas of the farm, some including; the farm house, the gardens, the barns, the stables and the fields. We would be able to use plug sockets and extension cables from the house and have access to the animals if we needed/wanted. We would have to consider the weather as when it rains, the whole farm can get very muddy and because it is situated on a hill, the area gets extremely windy.

Cannock Chase

Down the road from Acton Trussell is Cannock Chase, a large public wooded area where by we would have access to all areas. Some heavily wooded area of The Chase can look gloomy and depressing which could link to our chosen song. On the other hand, some areas are brightly lit (in the sun) due to lightly scattered trees. This gives us a range of settings to consider which is a big advantage.

Finalised Idea for Music Video

Concept

After conducting both our primary and secondary research into the target audience we realized that the best way to access our market would be through something a bit more artistic and possibly directed towards the concept side rather than a narrative. However, we would not dismiss the narrative entirely, by having short clips of narrative that go together. Also, we are going to try to incorporate the performance element through dancers and the lead guy through saying the lyrics.

Our main concepts in the video are freedom and lost love, showing the two sides of the failed relationship. We interpreted the lyrics of the song to mean that the man is unhappy about the break up, whereas the woman has finally gained her freedom.

We plan to show these concepts in several ways; a baby mobile, a horse, a dance routine, the location, the day we choose to film on, burning of letters, crushing of a rose and getting rid of a ring. The baby mobile is going to show his hopes and dreams. The reason we have chosen to incorporate this in as a lot of the market research indicated from our questionnaire said that the twinkling and 'child-like' music in the background reminded the audience of the sound you hear when you wind up a baby mobile. A possibility is starting with the front man winding up the baby mobile.

We hope to try and convey the woman through the horse. A horse is known as a beautiful and gracious creature much like a woman, so at first we will have the horse tethered and this will symbolize the restrictions the man put on her. Towards the end of the video, the horse will be running free which will represent her newfound freedom.

The dance will symbolize the relationship its self. To begin with the dancers will start in synchronization, then part way through the song the dancers will start to dance more of a duet and then eventually start to dance in cannon. This symbolizes the break down of the relationship that is described in the video.

The locations we have chosen are mainly outdoors, which are to represent the new found freedom. The barn (where we hope to film the dance), shows both the outside pressures and the feeling of being trapped in the relationship.

We hope to film the scenes of him singing on a miserable day to try and convey his emotions of hurt and anguish. Also, on the days we film the horse we want quite a bright day to symbolize her hope and newfound independence.

The burning of the letters is to show the deliberate cutting all ties with the relationship. We have chosen letters because it gives a connection to one of the iconic love films ‘The Notebook’, where the letters play a significant part. Similarly the getting rid of the ring shows not only how serious they were but the loosing all ties.

The crushing of the rose, roses are obviously symbolic of love and the crushing of a rose shows the destruction of their love. The concepts used to resemble the broken relationship are not meant to be our of anger or hatred fro the ex partner. The connotations are more about moving on and letting the love go.

Next
What we will do next is begin to look into what we will need to make our music video happen the way we have planned it out to be. This will include researching existing concept/performance based music videos and understanding how moods, atmospheres and effects are created. Here are just some of the things we will be questioning are Location? Make-up? Costume? Lighting? Budget? Filming timing? 

Initial Music Video Idea

Initial Idea for our Music Video
We first decided to do a narrative video following a love enchanted couple who are torn apart by a horrific tragedy.
Our initial idea was based on a man, walking down a road after falling out with his girlfriend/wife, and getting confronted by a car. The shot would move quickly from a two-shot (containing both the man and the car from side angle) to close up of the mans face. Then a dream effect would be used to simulate a flashback of his life and the shot would disappear with a fast zoom into his eye. With the dream effect still in place several events of his life such as a wedding, children's birthday parties and the pub with his mates. To make this seem more realistic quick cuts would need to be used to create a montage effect for the audience. After this series of events the camera would quickly zoom out to reveal a close up of the man breathing heavily with shock as the car has stopped inches from him, which would be revealed with another two-shot. 


Where the Idea Came From
We came up with this idea based on our understanding and interpretation of the lyrics of the song. You Could Be Happy contains ideas and themes of a broken or damaged relationship so we thought we could start the video with a couple in mid-fight with the male nearly being hit by a car as we walks out. The song goes on to express how the partner wants their now ex-partner to move on and find happiness, "you could be happy, i hope you are..." so the footage we considered using of them living their lives as normal, showing everyday situations was based on that idea. The twist at the end showing the male not getting hit by the car, we thought would shock the audience and it also suited the nature of the song because it is not an aggressive or angry song so using a death or severe injury would not follow the mood of the song and lyrics.


Why It Wouldn't Work
After analysing our initial idea we decided against it because it would be a challenge to create the idea in front of a camera to a high enough standard. Our idea would have to include a lot of fast editing and establishing shots. There would be pressure to make certain shots look believable for example; when the male lead nearly gets hit by the car. Our actors would also have to be confident and professional to portray the acting skills to make the video look of a high quality.

Potential Band Names

Initial Ideas and Inspiration
We knew we wanted to re-name the band rather than staying with and using the original 'Snow Patrol' title. The reasoning behind this was to avoid any expectations our viewers would have when seeing our band name. By choosing a completely new, unheard of and fresh name, no association with existing bands could be made on the production.
Using the internet, books (thesaurus, dictionary and novels) and posters we came up with a selection of names which we could potentially use for our band. The names are:

1) Numb Cure
2) The Clergymen
3) The Untamed
4) The Pigmy's
5) Requiem
6) Sphinx
7) The Wookies
8) Ignite


All the above were chosen largely based on there abstract nature which follows a theme used by many indie/rock bands. For example, the currently popular indie band 'The Wombats' are a good example of the application of this abstract naming process.
The names highlighted in bold and italic are the two names we have considered to be the most fitting to the concept we are using in our music video and we feel these names will appeal to our target audience.

Final Decision
Our final decision was the name IGNITE. The reasoning behind this is that it contrasts heavily against the mood the band emits to its audiences. The word ignite means to set alight, and is closely linked to the idea of fire, which of course is bright and warm. Fire is often used as a symbol for energy, happyness, passion and hope. It can however also be used to symbolise death, dying and disappearance. This is why we decided on the name as it brings out much of the implied meaning in the bands songs and highlights the sometimes hard to see messages through the grey, dark imagry used. Also the word IGNITE flows well when said and has a rounded sound, making it appealing to consumers. Not only this, but the short, dualsylabic word is easy to remember making it easy to be accessed.

Album Cover Research Ideas

After knowing what song we will use for our music video and also after analysing the bands, Snow Patrol's, existing album covers, we firstly decided to put together a mood board to help us focus all of our ideas. We obviously wanted to use features from the bands existing covers but we also wanted to inject some of our own interpretations and ideas into designing the album cover.

The pictures of the mood board we created, left, were labelled A to E. This then made it easier to analyse and discuss each picture and what we could potentially use it for on the album cover.
A = top image 
B= top right image
C= bottom right (horse and man) 
D= bottom image
E= far left image

Image A 
Image A is a good example of a dark, baron landscape which we agreed would act as a good backdrop if merged with other elements from other images. The darkness will be symbolic for negative emotions such as depression which are heavily incorporated within the song we have chosen ('You could be happy') and also matches the 'moody' persona given off by many of Snow patrols songs.


Image B 
Again the backdrop for this image gives a depressing feel similar to Image A. However this image contains two horse's silhouettes which adds to the eerie feel of isolation. One of our pending location possibilities, Acton Trussell Farm, has horses which is why we chose this picture. We could consider using live animals but applying an artist twist to the picture for example, blurring, layering, editing or turning the image into silhouette.


Image C
This picture is very different to A and B, and is far more colourful in comparison. The man in red walking a horse through a field is far more 'upbeat' and less depressing. We were considering using elements from imagery like this (e.g man in red and horse) which is colourful and placing it against a dark background to make them stand out. This would then go with the theme that depression and sad emotions will always be there, but humans are resistant.


Images D and E 
A lone wolf is shown on a white background to represent the feeling of isolation which again is another negative emotion put forward by many of the Snow Patrol soundtracks. Our song in particular, You Could Be Happy, has continuous themes of sadness, depression and regret running through it. It could also be interpreted as one ex partner 'releasing' their ex and allowing them to move on. The lone animal in pictures D and E represent this very effectively. 

Digipak Research

Digipaks are the only other real alternative to the original jewell cases used by producers to sell artist music. The fold out design of the Digipak often includes additional information about the band/group/artist. Digipaks are not always the only option, as many record companies offer both this option and the standard jewell case. This allows 'special addition' albums to be released at a higher cost to consumers as well as the simple design jewell case.

The fold out flaps are not only a way to give additional band information but also allows extra publicity, increasing knowledge of the artist or band and widening their market share. The digipak seemed to take off further in the early 2000's, where many large producers could adopt the ethical stance of 'economically sound' meaning recycled materials and ink could be used to make them appear more caring to the market.

I think it is important to point out that with massive leaps in production and economies of scale being developed over the years Digipak's can be used purchased and developed far easyer than when the idea was first put into play. At one time Digipaks where only really accessable by leading musicians but now are priced much cheaper and available by a broader market.

Our Group
We have chosen to create a digipak for our chosen band as it allows us to show off all the features of our band as we intend to change the name, the artists will not be known or recognised. This means additional information and artwork would aid the consumer awarness and enhance the entertainment experience.

Snow Patrol Official Wesite

We analysed and discussed the features of Snow Patrol official website to spot weather they conformed to the general question, 'what makes a good website?' which we had done market research on and got results from the public.

http://www.snowpatrol.com/

Snow Patrol.com

Personally I feel that Snow Patrols official website is very effective and successful as it holds all the features of a good website. I came to this conclusion by taking suggestions from the online question I posted which was accessible to everyone use uses Yahoo Answers to comment. I also gathered opinions from my classmates, friends and family. 

Text

Firstly, when you enter the website you are greeted by an enormous white font situated on a black background saying, SNOW PATROL (shown above). This grabs your attention very quickly and the contrasting colours used make the text stand out dramatically. 

Music

Next to this text sits a red snow flake, a symbol commonly associated with the band, and the words, 'AUDIO PLAYER' with a play button. Even if you had never visited the bands website before, you would know from the use of the play button that you have access to listen to music from the site. As shown from the picture to the right, when the play button is pressed, a separate window opens giving the viewer access to browse through the bands albums and songs. From my question posted online about what makes a good website, the ability the play music on the site with ease was a big factor. One person said, "your website should also have your songs playing or some sort of play button to be able to play your songs. (people are lazy, they don't want to then search all over the internet looking for your music. make it easy for them and you)." 

Headings
Right underneath the main 'title' of the website sits a row of headings taking you to each page on the website. The text appears white but hovering the cursor over the link, the text turns red. Red, as well as black and white, is the focus colour of this website therefore it creates a theme which runs through the website making it look very tidy and professional. In the picture below, it shows the effect of the text changing colour when the cursor in over a word (gallery).

Backgrounds
The image used as a background for the website is a picture taken from one of Snow Patrols concerts. It involves the massive crowd and has been edited red which continues the colour scheme throughout the website. 

There is another background to this website. Along the side of the main page there is an enlarged and blurred image of trees and branches. This fits in with the style of their music and compliments a lot of the themes which run through their songs for example; loneliness, gloomy, sadness, darkness...

Links
This website is a brilliant example for showing links the viewer. At the bottom of the page there are several links to various other sites and how you can link the two. By making Myspace, Twitter, bebo, Facebook and Youtube accessible the the viewers of this site they are putting themselves at an advantage because by clicking on each of these links it takes you to the the bands related page. For example, by clicking on the Facebook link, it will take you straight to Snow Patrols offical Facebook page. 

Latest

The Snow Patrol website features a 'Latest' column which is a must have feature on an artists' website simply to allow the fans to keep up to date with what is going on with the band and any up coming promotions or concerts. 

Existing Websites: Good & Bad

Effective/ Non-effective Existing Websites for Artists or Bands
We looked through some websites for artists or bands that carry a similar target audience to Snow Patrol including Snow Patrol's own site to find out what elements make a good Internet site. By spotting themes or traits which are similar in a range of Indie artists' websites, we would gain a better understanding of what makes an artists' website grabbing, successful and effective.


After analysing the band sites of, Elbow, Coldplay, Radio Head, Biffy Clyro, and Kings of Leon we depicted several key features that was apparent on each site.

Dark Colours
With the exception to the Kings of Leon's site, all other websites used predominantly dark colours as the background for their pages. Even though the Kings of Leon did not use colours as dark as the others, it still could not be described as vibrant. Black and grey were the most frequent colours used on each website and was often supplemented by colours such as reds and browns. It could be said it reflects the image the band are trying to promote and the themes introduced in their music - moody, different, gloomy...


Headings and Pages
Several common key pages branch off from the main site on the band websites. Examples of this include, Interviews, Forums, Gig Dates, Merchandise and Gallery.
The idea of this is to give fans any additional information they want about the band, which of course crafts and image of the band to the consumer. Information, gig dates, and forums not only give the audience an entertainment factor but make each band appear more credible. These additional pages usually found of the main homepage, are either located at the top of the site on a navigation bar, or down the side vertically for easy to use access by users.


Text used - Fonts, Style, Size
Each site obviously uses slightly different font types, however each use a similar idea of contrasting colours and solid, block-like writing for headings. The contrasting colours (usually white) make navigating the website much easier as headings and text stand out and are easy to read. Fonts follow a standard sans serif format so the eye can follow the text with ease.


Bad Site
A good example of a bad website is Coldplay's site. The colour scheme is hard to read and the site is generally hard to navigate due to the random layout. It does not follow the scheme common in the other band sites such as bold, clear titles and an easy to navigate side/top bar. However again the dark colours are incorporated once more on this website, as are in the others.