Primary Research Results

Questionnaire Results
The video below shows the footage of just one of the classes we filmed as they listened to our chosen song. They then filled out the questionnaire we gave them and gave us their ideas.





The questions on the questionnaire we asked were:

-Age?
-Gender?
-What did you think of the song?
-Would you choose to listen to this song?
-What were your first thoughts that came to mind associated with the song? (locations, themes, events, type of people...)
-What is your preferred genre?

52% of candidates were female
48% of candidates were male


We then split our candidates into separate age categories so our date could be grouped into similar thoughts and ideas.

12-25: 42 people - 20 male, 22 female
25-45: 40 people - 21 male, 19 female
45-60: 39 people - 17 males, 22 female


When we asked the question, 'Would you listen to this song out of choice?', this is the date we received:

The pie charts above show that the main audience for this song are 12-25 year olds with males showing 91% of candidates choosing to listen to the song out of choice, and 75% of females choosing to listen to the song out of choice. We did not find this a surprise as the song is quite contempory and the indie/rock genre has increased in popularity massively over recent years.

As well as this, the majority of 25-45 year olds also said they would choose to listen to the song out of their own choice, although the majority of this group admitted to enjoying the genre, it was not as much as the younger age group. We believe that this older age group still have a substantial interest in this style of music as the band have been around for around 15 years meaning that the this segment of the market have been subjected to the music from when they too, were younger.


We then asked the question, 'What are the thoughts that come into your mind associated with the song?' the results below were:

We took all of these ideas on board, and incorporated the more popular ideas, and cross examined them with the age groups who enjoyed the song, so that the finished video could reflect what they wanted to see. As these were the people who would in effect, watch our video if it was released into the industry.


When we asked the question, 'What is your favourite type of music?' the pie chart, below, shows the results we got from our questionnaire:

Clearly from these results the indie genre dominates the chart, with pop and R 'n' B also holding large stakes in the market. Due to these results, we decided to base our video around common elements found in indie videos, which fitted well with the genre and style of the song.