What have you learnt from your audience feedback?

Audience feedback has played a vital part throughout the construction and development of our entire project, and has enabled us to editing and make small but important changes to our music video. As soon as we had chosen our song to do our music video on, we selected focus group from around our school and asked them to fill in a questionnaire on what images and themes came to mind when listening to our song. We were surprises that many candidates put forward many of the same ideas which were almost all symbolic or concept.
This first stage was important as we learnt what the audience wanted, and who the audiences were.
Secondly we created our video to what we believed would satisfy our target audiences as we had merged their ideas which would fit with the song, with the conventions that are commonly associated with Snow Patrol's music. 
Another way we used audience feedback was after we had finished editing for the first time. We showed our music video to a small group of people to gain some feedback on where we could improve on. One of the most common pieces of feedback was that our editing was slightly to slow in pace, even though we used a slow song, they suggest we interject more short artistic shots. As well as that, they said to make sure our lip sinking was completely in time. Using this feedback, we took increased the pace slightly and scrupulously analysed the lip-syncing.  After these changes had been made we took advantage of various platforms such as Facebook and YouTube, but also confronted the same focus group as well as a few more. We learnt from this that the changes had made a great difference to the video as the majority of the audience no longer found the footage boring or generic but instead enjoyed watching the whole thing. We also learnt that the deep level of symbolism used in our concepts may have been to complex for some of the audience as we received various comments asking things like 'what was the horse for' and 'why was it in a barn'. We learnt that although the footage was not bad quality, some of the implied meanings within were hard to decode without the summary provided on the blog, and next time we would make them slightly less intense.


Some of the feedback included how well the lip-syncing was as some people mistook Ben for the singing and the more artistic shots. The more negative comments were ‘What was the horse for?’ and ‘Why was it in a barn?’ This showed us maybe our symbols were slightly too deep without the explanation of the blog and we should have made them more explicit with there connotations in the film. Next time, we would make the meanings more outspoken and obviously to the younger target audiences.
Mrs K Moore, (a teacher at Hannah's mum's work said: "I thoroughly enjoyed watching the video. The theme was clearly evident throughout and the hcoice of the two locations successfully represented the emotional turmoil of the two characters. The open space suggested a long ing for freedom,whilst the enclosed, grey dance space gave the illusion of being trapped. The tethered horse used in the first frame gave the impression of being trapped whilst the shot used later when the horse is loose, represents freedom. The choice of a dark, miserable, rainy day also helped to symbolise the breakdown of the relationship as the raindrops represented tears shed. I suggest that you use a few additional close up artistic, to reiterate and emphasise the symbols you have already used."