How effective is the combination of your main product and your ancillary texts?

I believe that the visual links found between the website, digi-pak and music video are a key element in our project. We wanted to make the connection clear between all of the products so that our target audience could easily associate them at first glance. To achieve this, we decided a common theme would be necessary throughout the ancillary texts. For example using similar imagery to that used in the video, the front and back design of the digi-pak as well as on the background of the website we were able to add consistency.
We felt that it was most important to create a visual link or theme between our three ancillary products. This way, our audience would connect with all three and would be able to categorize them (as well as the video itself) as a whole unit of products. We were encouraged to achieve this, not only from researching artists and their products, but from our focus groups during our primary research. A lot of people who we asked said that a successful artist or band should create a clear yet stylish link between all of their products.


Although a poster was not created, we believed that the music video would be sufficient enough to penetrate directly into it's target audience. This is why we decided to follow the theme with imagery directly taken out of our music video. The images featuring the horse and master, make up a relatively large segment of the overall music video and therefore will easily be seen as a key part of the product in the minds of the audiences. The idea is that through seeing the music video on television on mainstream channels such as MTV, consumers will be able to make a clear link when they see the digi-pak. Where the music video will target new fans as well as loyal fans, the reason behind the website containing the image of the horse are to promote the new album to already existing fans in case they miss the music video and simply investigate the website.
We based our digi-pak design not only on the footage from the music video but we were also inspired by the research we conducted into Snow Patrol's real album designs. We found out that none of their album covers actually showed the band themselves which made our process easier as we only showed the 'lead singer' in our production and did not equate for a band to be created. By taking a still picture and spending time in IPhoto (a programme ran through Mac computers) editing and adjusting the contrast, light intensity and colour density, we were able to create the perfect picture for our media ancillary texts.

Overall I believe the combination of our main product and ancillary tasks was very successful. The reason for this being due to the fact we made a strong visual link which would enable instant recognition to any fans interesting in the band and it's products, as well as looking professional and appealing to the eye.