How did you use media technologies in your construction, research, planning and evaluation stages?

During the construction of my music video and my ancillary tasks, I used many different media technologies to achieve the finished products. 
When researching and planning, I used several different media platforms to gain the research I needed to gain a deeper understanding about our target audiences and the industry on the whole. The first media technology we used, was the Internet. Using various websites such as Wikipedia, news sites and record companies sites I was able to discover more about Snow Patrol. Analysing the band's real website and others from a similar genre allowed me to discover specific criteria that makes a successful site! Wikipedia was extremely useful when trying to find out information about the music industry and how it has changed and developed over the years.
The other media technology we used was word programs combined with printing devices. This was so that we could mass produce questionnaires to give to several focus groups of different ages. This primary research was the most important as it outlined trends in demographics and helped us to establish who our target market were, which then allowed us to filter out the relevant ideas put forward by these individuals.
Once we had captured the footage we needed we used I-movie which was can be found on any apple mac laptop. Having access to I-movie meant we had a much wider range of editing choices than if we used a similar competitor such as windows movie maker or others. We were able to add various transitions which made our production flow smoothly and look realistic.
Since we used Macs on our project last year, we were aware on how to use the programming. However, for our ancillary tasks editing the photo was a new experience. Using IPhoto to edit the photo for our album cover and website, allowed us to do so with such precision meaning we got the outcome that we had longed for.
Social networking sites were valuable ways of including media technologies into the construction and receiving feedback of our music video. Yahoo Answers was very useful in gathering answers and advice on topics during the production of our music video. Facebook, today’s biggest and most interactive networking site played a vital role in getting feedback from viewers of our video. We found that the majority of comments we gained from uploading our video onto Facebook were from people who fitted the expected demographic.