Convergence: Music Videos

Music Videos

In relation to our chosen industry production, the music industry has to converge with elements of the film industry to produce products such as music videos, as the visual elements are filmed and edited similarly to a film or television show and the audio side of the production which of course stems out from the music industry. A music video does not stop simply at the convergance of the film and music industry's, but later introduces other media platforms into it's mixture when the video is being distributed and promoted.

When the music industry promotes it's products it has many choices, popular choices include convergence with radio, television and online sharing, engaging in a poly-platform infer structure. In relation to our chosen industry production, the music industry has to converge with elements of the film industry to produce products such as music videos, as the visual elements are filmed and edited similarly to a film or television show and the audio side of the production which of course stems out from the music industry. A music video does not stop simply at the convergence of the film and music industrys, but later introduces other media platforms into it's mixture when the video is being distributed and promoted.