Audience Considerations

Audience Considerations
Due to the rapid growth in the music video over the last few decades, it has unsurprisingly caused an increase in demand from the audience’s to interact more with their favourite bands. Some people in the industry heavily critises the modern day importance of the music video, stating that it is a needless promotion that detracts from the music itself. Some bands, instead of using the music video as a promotional tool, they use it to create a platform of individuality. However, this is turn will promote an essence of the band and what style they are trying to exhibit, and could actively promote themselves to more rebel audiences.


In modern day bands any successful music video gives the band a chance to express some of their personality, talent and most importantly increase audience awareness. Depending on the type of image you wish to present to your audience, depends on the style you wish to present to your target market will have. For instance if you chose an artistic style video, you will often appeal to more mature people from 16 older, stereotypically they will probably have an upper class background as well. There are several issues with creating a music video that is heavily weighted on concept music video in an artistic style, some audiences may deem the video as boring or may not even get the concept at all. This segregation caused by the video, could in turn either damage the reputation of the band in a particular part of the audience making the band elitist or just cause bad marketing for the song in general, decreasing the profit margin. However, there are several benefits from using an artistic music video as it allows the band to create a style that the audience will associate with the band no only that, it causes the music video to be watch repeatedly as they are trying to discover the meaning of the video and what it is trying to achieve. This style is a puzzle, which causes the audience greater exposure to the song, therefore higher promotion.


We felt that this artistic style may be beneficial to our music video, since we want to stick to the forms and conventions to main stream indie bands such as Snow Patrol; but to put a slightly different slant on them to give them a new image for the ‘Band’ that we create. Also, it will allow us to develop something more than a standard performance video, making the ‘Band’ stand out from the rest of the of the bands in this genre.