Male Gaze: Reversed
It is possible, and becoming more common for the Male Gaze theory to flip on it's head and focus on the way men are perceived as 'sex objects'. A good, up to date, example of this is the recent Alpen advert for a breakfast cereal. The advert is shown below:
The clip begins with a group of young women dressed in nothing more than leotards, doing aerobics whilst holding a bowl of cereal. Several shots are used showing the women working out, close ups of facial expressions and body twisting and bending are featured in particular. This is to attempt the entice the audience into buying the cereal purely because of the women. A female over voice, after selling the cereal because of the women, says; 'Besides, it's sexist.' At that point, a group of men in shorts and fitted vest tops are shown stretching and working out. This is a clear example of how The Male Gaze Theory has, over time, been reversed and flipped so it can apply to both sexes.
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