Planning Our Pitch

Our pitch will be crafted and performed in order to explain to our audience why we were doing what we're doing and to make any concepts what could be questioned clear. To make our pitch as clear as possible we wanted to plan it carefully before hand in order to be certain that it will be understood by viewers. We intend to describe our plan and how we have developed our ideas to fit audience expectations and elements often used in the specific genre.

We decided to brake the pitch up into four main points. Categorising the pitch like this would make it easier for us to explain and describe clearly, with confusion, why we chose to do certain things. The four sections are:

1) Original ideas - ideas and reasons for discarding them

2) Target audience - market research, primary and secondary

3) Inspiration - similar genre styles

4) Our final idea - what, why and how

These four headings not only cover the main elements of our research, planning, decision making process and analysis but also make the pitch more digestible and interesting to watch. Attention spans can be as short as 8 seconds so we feel that by breaking up the taking into four sections will keep our audience motivated to listen on.