Final Digipak Design

We wanted to continue a theme of visual image recognition throughout our music video and ancillary products (website, poster, digipak etc). This would make our bands style and image link together and be easily recognised by audiences who are exposed to their products. Below are two picture. One showing our design for the front cover and one for the back cover of our digipak. 

Colour scheme
The colouring of the pictures was created by changing the contrast and lighting, using iPhoto, to give the images a golden tint and give the scene a warmer feel. We decided to do this because it also gives the image a surreal look, and further enhances the idea that the image has deeper implications and symbolic content.

Titles and headings 

The titles shown on the edge of the horizon, contrasts well against the sky making it easy to see by consumers. The font we chose took some time to choose, as it was important not to make the text look tacky or out of place. For this reason we used smooth text which made the writing easy to read and look 'classy' and professional to the eye.

On the back of the album cover the text shown is in the same font, however is much smaller as more information needs to be displayed. The text is in symmetrical positions in list form on the exterior to make it easier to read for the audience.

Images

We decided to use the images of the horse and the girl again as they are a memorable part of our music video, and probably the most symbolic! The horse is symbolic for the women in the relationship as it represents beauty rather than sexuality which is what we deliberately wanted to avoid, hence the use of a horse. We did not want Laura Mulvey's male gaze theory to come into practice when consumers thought of our video and when looking for our album.

Due to the pictures importance, we decided to display two variations of the same theme, on the front and back of the digipak cover. Similarly to the website design we used a continuous theme across all three of the platforms to help create a connection between all three of our media products.