Digipak Research

Digipaks are the only other real alternative to the original jewell cases used by producers to sell artist music. The fold out design of the Digipak often includes additional information about the band/group/artist. Digipaks are not always the only option, as many record companies offer both this option and the standard jewell case. This allows 'special addition' albums to be released at a higher cost to consumers as well as the simple design jewell case.

The fold out flaps are not only a way to give additional band information but also allows extra publicity, increasing knowledge of the artist or band and widening their market share. The digipak seemed to take off further in the early 2000's, where many large producers could adopt the ethical stance of 'economically sound' meaning recycled materials and ink could be used to make them appear more caring to the market.

I think it is important to point out that with massive leaps in production and economies of scale being developed over the years Digipak's can be used purchased and developed far easyer than when the idea was first put into play. At one time Digipaks where only really accessable by leading musicians but now are priced much cheaper and available by a broader market.

Our Group
We have chosen to create a digipak for our chosen band as it allows us to show off all the features of our band as we intend to change the name, the artists will not be known or recognised. This means additional information and artwork would aid the consumer awarness and enhance the entertainment experience.