Finalised Idea for Music Video

Concept

After conducting both our primary and secondary research into the target audience we realized that the best way to access our market would be through something a bit more artistic and possibly directed towards the concept side rather than a narrative. However, we would not dismiss the narrative entirely, by having short clips of narrative that go together. Also, we are going to try to incorporate the performance element through dancers and the lead guy through saying the lyrics.

Our main concepts in the video are freedom and lost love, showing the two sides of the failed relationship. We interpreted the lyrics of the song to mean that the man is unhappy about the break up, whereas the woman has finally gained her freedom.

We plan to show these concepts in several ways; a baby mobile, a horse, a dance routine, the location, the day we choose to film on, burning of letters, crushing of a rose and getting rid of a ring. The baby mobile is going to show his hopes and dreams. The reason we have chosen to incorporate this in as a lot of the market research indicated from our questionnaire said that the twinkling and 'child-like' music in the background reminded the audience of the sound you hear when you wind up a baby mobile. A possibility is starting with the front man winding up the baby mobile.

We hope to try and convey the woman through the horse. A horse is known as a beautiful and gracious creature much like a woman, so at first we will have the horse tethered and this will symbolize the restrictions the man put on her. Towards the end of the video, the horse will be running free which will represent her newfound freedom.

The dance will symbolize the relationship its self. To begin with the dancers will start in synchronization, then part way through the song the dancers will start to dance more of a duet and then eventually start to dance in cannon. This symbolizes the break down of the relationship that is described in the video.

The locations we have chosen are mainly outdoors, which are to represent the new found freedom. The barn (where we hope to film the dance), shows both the outside pressures and the feeling of being trapped in the relationship.

We hope to film the scenes of him singing on a miserable day to try and convey his emotions of hurt and anguish. Also, on the days we film the horse we want quite a bright day to symbolize her hope and newfound independence.

The burning of the letters is to show the deliberate cutting all ties with the relationship. We have chosen letters because it gives a connection to one of the iconic love films ‘The Notebook’, where the letters play a significant part. Similarly the getting rid of the ring shows not only how serious they were but the loosing all ties.

The crushing of the rose, roses are obviously symbolic of love and the crushing of a rose shows the destruction of their love. The concepts used to resemble the broken relationship are not meant to be our of anger or hatred fro the ex partner. The connotations are more about moving on and letting the love go.

Next
What we will do next is begin to look into what we will need to make our music video happen the way we have planned it out to be. This will include researching existing concept/performance based music videos and understanding how moods, atmospheres and effects are created. Here are just some of the things we will be questioning are Location? Make-up? Costume? Lighting? Budget? Filming timing?