Location Possibilities

Before we decided on a location we explored many near by, local areas to us to see if any of them were possible or suitable filming locations for our music video. Our chosen song Snow Patrol - You Could Be Happy has themes and references to a broken relationship and setting the ex-partner free to move on and be happy. We needed a location that would suit our concept, a place that could convey our emotional song choice and the theme of 'moving on'.

Wildwood Estate
Wildwood was where we group looked first. The large housing estate offers a diverse range of surroundings ranging from built up housing areas to greenr areas which would allow for a range of imagry to be shown. The estate is sat in the centre of a 'ring road' which loops round the whole estate meaning easy access to other areas, and a continous loop for a moving car shot if required. The estate is reasonably quiet meaning filming will not get in the way of residents. The houses featured here tend to be of an older design compared to other estates.

The Meadows
The meadows is a medium sized estate and the houses are of a different appearance to both Wildwood. The area has a large grassy area which features a park and canal which would allow for the filming to have some diversity. The estate has quite a lot of road area which would also allow for decent car shots. The roads in the estate are all quite narrow with a lot of turns and bends in so while this could make for some interesting and varied shots,
it could also be a challenge manoeuvring a car around the estate. 


Shugborough Hall

Shugborough Hall and Estate is a popular tourist attraction site in Stafford for the public. Within the grounds, there is lots to see and do and it's filled with picturesque gardens as well as the mansion house and a park with monuments. Many of these settings would be a different and interesting place to film for our music video but we decided we would have difficulty in getting access to some areas of the house and we would also have to wait for people visiting to be out of the way for shots.   

Acton Trussell Farm

Acorn Farm in Acton Trussell belongs to my Grandma and Granddad and is a strong possibility for our filming location. We could have access to all areas of the farm, some including; the farm house, the gardens, the barns, the stables and the fields. We would be able to use plug sockets and extension cables from the house and have access to the animals if we needed/wanted. We would have to consider the weather as when it rains, the whole farm can get very muddy and because it is situated on a hill, the area gets extremely windy.

Cannock Chase

Down the road from Acton Trussell is Cannock Chase, a large public wooded area where by we would have access to all areas. Some heavily wooded area of The Chase can look gloomy and depressing which could link to our chosen song. On the other hand, some areas are brightly lit (in the sun) due to lightly scattered trees. This gives us a range of settings to consider which is a big advantage.

Finalised Idea for Music Video

Concept

After conducting both our primary and secondary research into the target audience we realized that the best way to access our market would be through something a bit more artistic and possibly directed towards the concept side rather than a narrative. However, we would not dismiss the narrative entirely, by having short clips of narrative that go together. Also, we are going to try to incorporate the performance element through dancers and the lead guy through saying the lyrics.

Our main concepts in the video are freedom and lost love, showing the two sides of the failed relationship. We interpreted the lyrics of the song to mean that the man is unhappy about the break up, whereas the woman has finally gained her freedom.

We plan to show these concepts in several ways; a baby mobile, a horse, a dance routine, the location, the day we choose to film on, burning of letters, crushing of a rose and getting rid of a ring. The baby mobile is going to show his hopes and dreams. The reason we have chosen to incorporate this in as a lot of the market research indicated from our questionnaire said that the twinkling and 'child-like' music in the background reminded the audience of the sound you hear when you wind up a baby mobile. A possibility is starting with the front man winding up the baby mobile.

We hope to try and convey the woman through the horse. A horse is known as a beautiful and gracious creature much like a woman, so at first we will have the horse tethered and this will symbolize the restrictions the man put on her. Towards the end of the video, the horse will be running free which will represent her newfound freedom.

The dance will symbolize the relationship its self. To begin with the dancers will start in synchronization, then part way through the song the dancers will start to dance more of a duet and then eventually start to dance in cannon. This symbolizes the break down of the relationship that is described in the video.

The locations we have chosen are mainly outdoors, which are to represent the new found freedom. The barn (where we hope to film the dance), shows both the outside pressures and the feeling of being trapped in the relationship.

We hope to film the scenes of him singing on a miserable day to try and convey his emotions of hurt and anguish. Also, on the days we film the horse we want quite a bright day to symbolize her hope and newfound independence.

The burning of the letters is to show the deliberate cutting all ties with the relationship. We have chosen letters because it gives a connection to one of the iconic love films ‘The Notebook’, where the letters play a significant part. Similarly the getting rid of the ring shows not only how serious they were but the loosing all ties.

The crushing of the rose, roses are obviously symbolic of love and the crushing of a rose shows the destruction of their love. The concepts used to resemble the broken relationship are not meant to be our of anger or hatred fro the ex partner. The connotations are more about moving on and letting the love go.

Next
What we will do next is begin to look into what we will need to make our music video happen the way we have planned it out to be. This will include researching existing concept/performance based music videos and understanding how moods, atmospheres and effects are created. Here are just some of the things we will be questioning are Location? Make-up? Costume? Lighting? Budget? Filming timing? 

Initial Music Video Idea

Initial Idea for our Music Video
We first decided to do a narrative video following a love enchanted couple who are torn apart by a horrific tragedy.
Our initial idea was based on a man, walking down a road after falling out with his girlfriend/wife, and getting confronted by a car. The shot would move quickly from a two-shot (containing both the man and the car from side angle) to close up of the mans face. Then a dream effect would be used to simulate a flashback of his life and the shot would disappear with a fast zoom into his eye. With the dream effect still in place several events of his life such as a wedding, children's birthday parties and the pub with his mates. To make this seem more realistic quick cuts would need to be used to create a montage effect for the audience. After this series of events the camera would quickly zoom out to reveal a close up of the man breathing heavily with shock as the car has stopped inches from him, which would be revealed with another two-shot. 


Where the Idea Came From
We came up with this idea based on our understanding and interpretation of the lyrics of the song. You Could Be Happy contains ideas and themes of a broken or damaged relationship so we thought we could start the video with a couple in mid-fight with the male nearly being hit by a car as we walks out. The song goes on to express how the partner wants their now ex-partner to move on and find happiness, "you could be happy, i hope you are..." so the footage we considered using of them living their lives as normal, showing everyday situations was based on that idea. The twist at the end showing the male not getting hit by the car, we thought would shock the audience and it also suited the nature of the song because it is not an aggressive or angry song so using a death or severe injury would not follow the mood of the song and lyrics.


Why It Wouldn't Work
After analysing our initial idea we decided against it because it would be a challenge to create the idea in front of a camera to a high enough standard. Our idea would have to include a lot of fast editing and establishing shots. There would be pressure to make certain shots look believable for example; when the male lead nearly gets hit by the car. Our actors would also have to be confident and professional to portray the acting skills to make the video look of a high quality.

Potential Band Names

Initial Ideas and Inspiration
We knew we wanted to re-name the band rather than staying with and using the original 'Snow Patrol' title. The reasoning behind this was to avoid any expectations our viewers would have when seeing our band name. By choosing a completely new, unheard of and fresh name, no association with existing bands could be made on the production.
Using the internet, books (thesaurus, dictionary and novels) and posters we came up with a selection of names which we could potentially use for our band. The names are:

1) Numb Cure
2) The Clergymen
3) The Untamed
4) The Pigmy's
5) Requiem
6) Sphinx
7) The Wookies
8) Ignite


All the above were chosen largely based on there abstract nature which follows a theme used by many indie/rock bands. For example, the currently popular indie band 'The Wombats' are a good example of the application of this abstract naming process.
The names highlighted in bold and italic are the two names we have considered to be the most fitting to the concept we are using in our music video and we feel these names will appeal to our target audience.

Final Decision
Our final decision was the name IGNITE. The reasoning behind this is that it contrasts heavily against the mood the band emits to its audiences. The word ignite means to set alight, and is closely linked to the idea of fire, which of course is bright and warm. Fire is often used as a symbol for energy, happyness, passion and hope. It can however also be used to symbolise death, dying and disappearance. This is why we decided on the name as it brings out much of the implied meaning in the bands songs and highlights the sometimes hard to see messages through the grey, dark imagry used. Also the word IGNITE flows well when said and has a rounded sound, making it appealing to consumers. Not only this, but the short, dualsylabic word is easy to remember making it easy to be accessed.

Album Cover Research Ideas

After knowing what song we will use for our music video and also after analysing the bands, Snow Patrol's, existing album covers, we firstly decided to put together a mood board to help us focus all of our ideas. We obviously wanted to use features from the bands existing covers but we also wanted to inject some of our own interpretations and ideas into designing the album cover.

The pictures of the mood board we created, left, were labelled A to E. This then made it easier to analyse and discuss each picture and what we could potentially use it for on the album cover.
A = top image 
B= top right image
C= bottom right (horse and man) 
D= bottom image
E= far left image

Image A 
Image A is a good example of a dark, baron landscape which we agreed would act as a good backdrop if merged with other elements from other images. The darkness will be symbolic for negative emotions such as depression which are heavily incorporated within the song we have chosen ('You could be happy') and also matches the 'moody' persona given off by many of Snow patrols songs.


Image B 
Again the backdrop for this image gives a depressing feel similar to Image A. However this image contains two horse's silhouettes which adds to the eerie feel of isolation. One of our pending location possibilities, Acton Trussell Farm, has horses which is why we chose this picture. We could consider using live animals but applying an artist twist to the picture for example, blurring, layering, editing or turning the image into silhouette.


Image C
This picture is very different to A and B, and is far more colourful in comparison. The man in red walking a horse through a field is far more 'upbeat' and less depressing. We were considering using elements from imagery like this (e.g man in red and horse) which is colourful and placing it against a dark background to make them stand out. This would then go with the theme that depression and sad emotions will always be there, but humans are resistant.


Images D and E 
A lone wolf is shown on a white background to represent the feeling of isolation which again is another negative emotion put forward by many of the Snow Patrol soundtracks. Our song in particular, You Could Be Happy, has continuous themes of sadness, depression and regret running through it. It could also be interpreted as one ex partner 'releasing' their ex and allowing them to move on. The lone animal in pictures D and E represent this very effectively. 

Digipak Research

Digipaks are the only other real alternative to the original jewell cases used by producers to sell artist music. The fold out design of the Digipak often includes additional information about the band/group/artist. Digipaks are not always the only option, as many record companies offer both this option and the standard jewell case. This allows 'special addition' albums to be released at a higher cost to consumers as well as the simple design jewell case.

The fold out flaps are not only a way to give additional band information but also allows extra publicity, increasing knowledge of the artist or band and widening their market share. The digipak seemed to take off further in the early 2000's, where many large producers could adopt the ethical stance of 'economically sound' meaning recycled materials and ink could be used to make them appear more caring to the market.

I think it is important to point out that with massive leaps in production and economies of scale being developed over the years Digipak's can be used purchased and developed far easyer than when the idea was first put into play. At one time Digipaks where only really accessable by leading musicians but now are priced much cheaper and available by a broader market.

Our Group
We have chosen to create a digipak for our chosen band as it allows us to show off all the features of our band as we intend to change the name, the artists will not be known or recognised. This means additional information and artwork would aid the consumer awarness and enhance the entertainment experience.

Snow Patrol Official Wesite

We analysed and discussed the features of Snow Patrol official website to spot weather they conformed to the general question, 'what makes a good website?' which we had done market research on and got results from the public.

http://www.snowpatrol.com/

Snow Patrol.com

Personally I feel that Snow Patrols official website is very effective and successful as it holds all the features of a good website. I came to this conclusion by taking suggestions from the online question I posted which was accessible to everyone use uses Yahoo Answers to comment. I also gathered opinions from my classmates, friends and family. 

Text

Firstly, when you enter the website you are greeted by an enormous white font situated on a black background saying, SNOW PATROL (shown above). This grabs your attention very quickly and the contrasting colours used make the text stand out dramatically. 

Music

Next to this text sits a red snow flake, a symbol commonly associated with the band, and the words, 'AUDIO PLAYER' with a play button. Even if you had never visited the bands website before, you would know from the use of the play button that you have access to listen to music from the site. As shown from the picture to the right, when the play button is pressed, a separate window opens giving the viewer access to browse through the bands albums and songs. From my question posted online about what makes a good website, the ability the play music on the site with ease was a big factor. One person said, "your website should also have your songs playing or some sort of play button to be able to play your songs. (people are lazy, they don't want to then search all over the internet looking for your music. make it easy for them and you)." 

Headings
Right underneath the main 'title' of the website sits a row of headings taking you to each page on the website. The text appears white but hovering the cursor over the link, the text turns red. Red, as well as black and white, is the focus colour of this website therefore it creates a theme which runs through the website making it look very tidy and professional. In the picture below, it shows the effect of the text changing colour when the cursor in over a word (gallery).

Backgrounds
The image used as a background for the website is a picture taken from one of Snow Patrols concerts. It involves the massive crowd and has been edited red which continues the colour scheme throughout the website. 

There is another background to this website. Along the side of the main page there is an enlarged and blurred image of trees and branches. This fits in with the style of their music and compliments a lot of the themes which run through their songs for example; loneliness, gloomy, sadness, darkness...

Links
This website is a brilliant example for showing links the viewer. At the bottom of the page there are several links to various other sites and how you can link the two. By making Myspace, Twitter, bebo, Facebook and Youtube accessible the the viewers of this site they are putting themselves at an advantage because by clicking on each of these links it takes you to the the bands related page. For example, by clicking on the Facebook link, it will take you straight to Snow Patrols offical Facebook page. 

Latest

The Snow Patrol website features a 'Latest' column which is a must have feature on an artists' website simply to allow the fans to keep up to date with what is going on with the band and any up coming promotions or concerts. 

Existing Websites: Good & Bad

Effective/ Non-effective Existing Websites for Artists or Bands
We looked through some websites for artists or bands that carry a similar target audience to Snow Patrol including Snow Patrol's own site to find out what elements make a good Internet site. By spotting themes or traits which are similar in a range of Indie artists' websites, we would gain a better understanding of what makes an artists' website grabbing, successful and effective.


After analysing the band sites of, Elbow, Coldplay, Radio Head, Biffy Clyro, and Kings of Leon we depicted several key features that was apparent on each site.

Dark Colours
With the exception to the Kings of Leon's site, all other websites used predominantly dark colours as the background for their pages. Even though the Kings of Leon did not use colours as dark as the others, it still could not be described as vibrant. Black and grey were the most frequent colours used on each website and was often supplemented by colours such as reds and browns. It could be said it reflects the image the band are trying to promote and the themes introduced in their music - moody, different, gloomy...


Headings and Pages
Several common key pages branch off from the main site on the band websites. Examples of this include, Interviews, Forums, Gig Dates, Merchandise and Gallery.
The idea of this is to give fans any additional information they want about the band, which of course crafts and image of the band to the consumer. Information, gig dates, and forums not only give the audience an entertainment factor but make each band appear more credible. These additional pages usually found of the main homepage, are either located at the top of the site on a navigation bar, or down the side vertically for easy to use access by users.


Text used - Fonts, Style, Size
Each site obviously uses slightly different font types, however each use a similar idea of contrasting colours and solid, block-like writing for headings. The contrasting colours (usually white) make navigating the website much easier as headings and text stand out and are easy to read. Fonts follow a standard sans serif format so the eye can follow the text with ease.


Bad Site
A good example of a bad website is Coldplay's site. The colour scheme is hard to read and the site is generally hard to navigate due to the random layout. It does not follow the scheme common in the other band sites such as bold, clear titles and an easy to navigate side/top bar. However again the dark colours are incorporated once more on this website, as are in the others. 

What Makes a Good Website?

In order to gain a selection of answers from people who have looked at artists' websites before, I posted a question on YahooAnswers to get my desired response.

My question 'What makes a good website for an artist or band?'. I posted the question as 'open' meaning that anybody could see and answer it. This would give me a wider range of answers.


Waiting 3 days after posting the question, I then gathered the responses I received and made note of the most popular suggestions. These were: 

• an interesting but brief band biography 
• members of the band and what they play
• access to play music on the site
• neat presentation
• dates showing the band/artists' next shows or tours
• a link to the artists' store
• a contact page. where members of the industry or fans can contact the artist
• easy to navigate
• consistent colour scheme 
• links to Youtube, Facebook, Twitter etc

Now that I have what the general public consider to be features which make a successful band or artist website, I can ensure that when I come to design and assemble my own website for my band I can refer back to this list and include as many as I can.  

Primary Research Results

Questionnaire Results
The video below shows the footage of just one of the classes we filmed as they listened to our chosen song. They then filled out the questionnaire we gave them and gave us their ideas.





The questions on the questionnaire we asked were:

-Age?
-Gender?
-What did you think of the song?
-Would you choose to listen to this song?
-What were your first thoughts that came to mind associated with the song? (locations, themes, events, type of people...)
-What is your preferred genre?

52% of candidates were female
48% of candidates were male


We then split our candidates into separate age categories so our date could be grouped into similar thoughts and ideas.

12-25: 42 people - 20 male, 22 female
25-45: 40 people - 21 male, 19 female
45-60: 39 people - 17 males, 22 female


When we asked the question, 'Would you listen to this song out of choice?', this is the date we received:

The pie charts above show that the main audience for this song are 12-25 year olds with males showing 91% of candidates choosing to listen to the song out of choice, and 75% of females choosing to listen to the song out of choice. We did not find this a surprise as the song is quite contempory and the indie/rock genre has increased in popularity massively over recent years.

As well as this, the majority of 25-45 year olds also said they would choose to listen to the song out of their own choice, although the majority of this group admitted to enjoying the genre, it was not as much as the younger age group. We believe that this older age group still have a substantial interest in this style of music as the band have been around for around 15 years meaning that the this segment of the market have been subjected to the music from when they too, were younger.


We then asked the question, 'What are the thoughts that come into your mind associated with the song?' the results below were:

We took all of these ideas on board, and incorporated the more popular ideas, and cross examined them with the age groups who enjoyed the song, so that the finished video could reflect what they wanted to see. As these were the people who would in effect, watch our video if it was released into the industry.


When we asked the question, 'What is your favourite type of music?' the pie chart, below, shows the results we got from our questionnaire:

Clearly from these results the indie genre dominates the chart, with pop and R 'n' B also holding large stakes in the market. Due to these results, we decided to base our video around common elements found in indie videos, which fitted well with the genre and style of the song.

Primary Market Research

We wish to get a first hand view of what different age groups thought of the song, this was to determine our main target audience. We also want to try and establish what associations our target audience have with our chosen song. 

One way we will collect the questionnaire date will be through focus groups with various age groups at our school. This means that the age groups will already be clustered together, making information more valid and easier to collect. By having the candidates sat down with time to spare in a classroom, it means we can dig deeper into their reactions and expand on what they write on the forms provided. 

We intend to use quota sampling of the age groups: between 12 and 60 this was to try to find out exactly what each sub group think of the song and what images or themes come to mind when listening to it. This will then allow us to spot any trends with certain age groups and also within our target audience. 

Snow Patrol Album Covers

After deciding upon a song by Snow Patrol and looking at the bands history and success, we thought it would be a good and helpful idea to examine their website and range of album covers. This would give us an idea of and make us aware of any trends that occur throughout their albums, website or even promotion posters. 

After focusing on each album cover separately, we found that abstract imagery was a common trend which shines through on each example. The album covers do not seem to show much similarity in specific images or themes, meaning each one is unique and random. This could be an advantage when we come to decide upon ideas for our album cover. I will do further research into Digi-Packs and how they formed and the different styles of manufacture to gain a better understanding of their purpose and design.

Snow Patrol

Snow Patrol

Snow Patrol are an indie (also known as ‘alternate rock’) band from Bangor, Northern Ireland. The band was formed at the University of Dundee in 1994 and is now based in Glasgow. Five members make up the band; Gary Lightbody – lead vocals, rhythm guitar, Nathan Connolly – lead guitar, backing vocals, Paul Wilson – bass guitar, backing vocals, Jonny Quinn – drums, percussion, Tom Simpson – keyboards, samples


Starting Off…
The band released their first three records with the independent labels Electric Honey and Jeepster. After the release of the EP single ‘Starfighter Pilot’, and the studio albums ‘Songs for Polarbears’ and ‘When It's All Over We Still Have to Clear Up’, no hype or attention was paid to the band. So in 2002 the band signed on to the major record label Polydor Records in 2002 and since have blossomed and have been acknowledged for their brilliant music.

Success
Snow Patrol rose to national fame with their major label debut, ‘Final Straw’, in 2003, which sold over 3 million copies world-wide. Their next studio album, ‘Eyes Open’, (2006) and its hit single "Chasing Cars", propelled the band to greater international fame selling over 6 million copies world-wide. In 2008, ‘A Hundred Million Suns’ was released and soon after in 2009 their first compilation album, ‘Up to Now’. Throughout Snow Patrol’s complete body of work from singles, albums, music videos and live performances, the band has not only made millions but has been nominated for 27 awards and won 10 including Best Irish Band and Best Album (Final Straw). 

Indie Artists/ Bands

.Kings of Leon - Snow Patrol - Keane - The Script - Jamie T - Oasis - Arctic Monkeys - MUSE -The Killers - The Ordinary Boys - Kaiser Chiefs - The Rapture - Stereophonics - Biffy Clyro. 

"Indie rock is a genre of rock, and a means of producing that music, that originated in the United Kingdom and the U.S in the 1980's. It is rooted in earlier genres such as alternative, post punk, and new wave." - sourced from Wikipedia

Indie artists are usually presented as scruffy, usually male and are often shown playing there instruments as the music itself provides a more genuine style of music in comparison to the electro/pop genre where mainly synthesisers are used to give artificial sounds.

The word 'Indie' is an abbreviation from the the phrase 'Individual record label'. this simply means any record label that is not owned by the few large labels and instead remain 'independant'.

Our Song: Lyric Analysis

You Could Be Happy Lyrics
You could be happy and I won't know
But you weren't happy the day I watched you go
And all the things that I wished I had not said
Are played in loops 'till it's madness in my head

Is it too late to remind you how we were
But not our last days of silence, screaming, blur
Most of what I remember makes me sure
I should have stopped you from walking out the door



You could be happy, I hope you are
You made me happier than I'd been by far
Somehow everything I own smells of you
And for the tiniest moment it's all not true

Do the things that you always wanted to
Without me there to hold you back, don't think, just do
More than anything I want to see you, girl
Take a glorious bite out of the whole world.


Meanings, Connotations & Feelings Created
Just reading the lyrics, without listening to the music to accompany them, the initial vibe of the words chosen is very sad and thoughtful. The choice of words and construction of the sentences creates a very gloomy and a definite feeling of the singer being heart-broken about a failed relationship. Although the lyrics reflect upset emotions about a break up, they do not suggest anger resentment towards his 'ex' partner. 
After choosing this song for our music video, I thought it was important to gather general information on what the song meant to people and what emotions, thoughts, images it brought to mind. I asked my class mates, family, friends and also posted a question on Yahoo Answers. 

Feedback

"The singer is thinking about their relationship and how most of it was good, but he also knows that it could have been better. He knows that she wasn't happy but he wishes he could have stopped her. He misses her but wants her to be happy. He wants her to go on with her life and all the things she couldn't do before while in the relationship....I love the last line of the song "Take a glorious bite out of the whole world"" - a member of my media group


"It's like he’s looking back on the relationship and saying she can now go and do the things shes always wanted to without him there to hold him back." - classmate

"My favorite track on the album. The message is easy enough: let go of the person who wants to be happy without you, but never let go of the happy memories. What's exceptional is the way it achieves this message, its pairing of lyrics and music." - Yahoo Answers


"The lyrics are simple and bitter/sweet. They are sung with a tiredness and loneliness that is very appropriate. The music is simple too, but almost cute and child-like. Absolute sweetness and absolute caring with undertones of sadness, truth." - Yahoo Answers


".. he realises that it's too late to mend their relationship but he still has an ounce of disbelief.. he's giving her closure, getting it for himself.. saying i loved you, i love you and i want you to be happy in doing all you ever dreamt but never imagined you could with me by your side.." - family member


"maybe it is about him actually killing - he wishes so much that he hadn't, Or maybe he or she just died. And he feels like there was nothing he could have done. As days go on he realises what they had was amazing and he realises how much he loved her or him. But it also kinda sounds like he died.Or.....killed himself to get out of the way. He wanted the best for her. But saw that killing himself was the only way to achieve this." - classmate


"The beginning of the song has a childish lullaby sound to it, and it reminds me of how when a relationship is over, after all the crying and blaming, sadness, and anger you're left feeling little and wanting someone to hug you and tell you it's okay; you find comfort in the things that remind you of the past." - family member


"As for the lyrics themselves, they just blew me away because of how much they reminded me of the end of my own relationship. "And all the things that I wish I had not said / Are played on lips 'til it's madness in my head", the person is thinking of all of his or her mistakes, the would haves and should haves of the end." - Yahoo Answers


How We Will Use It
Now that I have a range of answers from several sources, my group and I can now sit down and gather the thoughts or images that most commonly came to mind to people. We are able to take some of these suggestions and interpret them into our visual imagery to include in, not only our music video but our other media products such as CD cover, website, poster etc.