Distribution of Music Videos

Distribution

The distribution of the music video is a fascinating but complex process. In reference to mainstream indie, depending on the type of songs that are released it will either be located on the mainstream broadcasts such as MTV or 4Music, or if it is not so popular in the charts it may be found on TMF or MTV Rocks. So for bands such as The Fray, which have release several songs that have been played on various outlets – ‘How To Save A Life’ was on every station imaginable for the time of its release, however, ‘She Is’ was only found on TMF mainly at the time of its release. A lot of the time it is not band dependent but which audience the song is more suited towards.

Not only that but YouTube has developed the way it distributes its material as well. Since no longer are music videos just uploaded via the band or through illegal methods, cooperate companies such as VUE have bought music video rights so that the music video is now actively making money through the advertisements attached to them, depending on the popularity of the band and song released. This means that music videos are accessible at any time, any place, anywhere. Making distribution far greater than it has been before.

I feel that bands such as The Fray and Snow Patrol have successfully merged two style together, meaning they have a larger audience to distribute their new material to are extremely successful as they use all the methods available to them, even merely on their website, through having their music videos and singles on their website and how they access the new market through MTV, Radio and YouTube Channels.